TV Scheduling

The Scheduling for each day can be broken down into clear segments. How would you categorise these segments?
Breakfast
Daytime
Childrens
Peaktime (family 7pm-9pm)
Adults (9pm+)

Who are the target audiences for these segments?
Breakfast = a spread of audience, depending on channel
Daytime = homemakers, unemployed and students
Childrens = children
Peaktime = family
Adults = adults

What would you say are the most popular genres on television?
News, soap operas, sitcoms, gameshows, films, reality shows and dramas

Who is the target audience of each terrestrial channel?
BBC1 = everyone (mass broadcast)
BB2 = educated audience (minority)
ITV1 = everyone (mass broadcast)
CHANNEL 4 = young adults/ teens and educated adults
FIVE = everyone (mass broadcasting

Roughly, what percentage of each channel's schedule is taken up with repeats? Why do you think this is?
Mainly channel 4 and 5
They import shows because it is cheaper to import them than to produce brand new shows

What do you understand by the term watershed and where does this occur in the schedules?
"shed" -as in shedding the audience, getting rid of children in order to show adult content
Watershed -> after 9pm but has shifted slightly to 10pm

There are 3 types of Scheduling: Inheritance, Pre-echo and Hammocking.

Inheritance: Scheduling a programme after a popular programme in the hope to inherit some of the audience.

Pre-echo: This is the reverse. Scheduling a programme before a popular programme in the hope that the audience tuning in to watch the popular programme will catch the end of the programme you broadcast, leading to them tuning in next time to watch it.

Hammocking: This has features of both. Scheduling a programme between two popular programmes so that it will benefit from both Inheritance and Pre-echo. Which therefore suggests it will be popular itself and gain more audience.