Target Audience Research: Questionnaire Results

Questionnaire results
1. Gender

Conclusion

The majority of people who answered the questionnaire were female.

2. Age

Conclusion

The majority of people who filled in the questionnaire were aged 16-20. This means that the documentary will be aimed at this age group. It will also require us to schedule the documentary on a channel and time that will attract the target audience.

3. What is your favourite colour?

Conclusion

The results show that blue, pink, purple and orange are all high scoring colours. This will help us when choosing colours to used during the documentary for example title colour, in order to attract our target audience.

4. What TV channel do you watch most?

Conclusion

The majority of people who filled in the questionnaire said that they watched the channel E4 or channel 4 most. This will help us decide what channel to schedule the documentary on.

5. What time do you usually watch TV?

Conclusion

The results of the questionnaire show that the average time that the audience watch TV is at night (8.30) onwards. This will mean that our documentary will be scheduled during this time.

6. What is your favourite music genre?

Conclusion

The majority of the people who filled in the questionnaire answered pop. This will help us decide what music to include during the documentary.

7. Who is your favourite comedian?

The majority of people we asked to complete our questionnaire said that their favourite comedian is Lee Evans with both Russell Howard and Jason Manford being the second and third most popular. These results suggest that it would appeal to our target audience to feature these comedians in our documentary.

8. Do you attend comedy events?

This result shows that the majority of people we surveyed do not usually attend comedy events.

9. If yes then which events?

This graph shows that the majority of people who said yes to going to comedy events attend the Edinburgh comedy festival. This shows that if we include footage of the festival in our documentary it would appeal to our target audience.

10. What makes you laugh?

The majority of people who answered our questionnaire told us that what make them laugh most is jokes. This lets us know that to appeal to the target audience we should include jokes in our documentary.

11. Do you laugh at things you shouldn’t?

This graph shows that the majority of people we asked to complete our questionnaire admit to laughing at things that they shouldn’t.

12. If yes then give examples.

The majority of people who said they laughed at things they shouldn’t said it was people falling over and people hurting themselves that made them laugh most. This shows that we should include these in our documentary.