Radio Trailer Codes And Conventions

Here is a list of the conventions used in professional Radio Trailers.

• Extracts from the programme are used.
• Voiceover is intercut throughout.
• Trailer should intrigue the audience and make them want tofind out more about the show.
• Voiceover providers scheduling information at the end of the trailer.
• Music bed used where it is appropriate.
• Sound effects used.
• Average length is about 30-40 second.
• Slogan for show is used.